Bringing a Wildfire Planning Firm’s New Brand to Life

Bintel had spent years doing serious, technical work for communities facing wildfire risk, but its brand and website no longer reflected that expertise. With a new identity in place for 2026, the goal was to carry it across every touchpoint: a rebuilt website, a presentation system built for public meetings, and the everyday materials that put the brand in front of clients.

About the Client

Bintel is a Broomfield, Colorado firm led by CEO Tom Marsh that develops Community Wildfire Protection Plans (CWPPs) for government agencies, fire districts, municipalities, tribal nations, and land managers. Their team combines geospatial technology, fire science, and community engagement to help communities understand their wildfire risk and plan for it. Their work spans the country, from Custer County, South Dakota to the Denali Borough in Alaska.

The Challenge

Bintel’s work is detailed and data-driven, and their audience ranges from agency staff to residents at community meetings. The old brand, with its 2018 shield logo and red palette, felt dated, and the website didn’t explain the CWPP process or show the depth of their completed plans. Bintel needed a cohesive brand system and a site that made a complex, multi-phase process easy to understand and easy to trust.

Client
Bintel

My Role:

I led Bintel’s 2026 rebrand from start to finish. I designed the new logo and brand guide, then carried the identity across every touchpoint, including a full website rebuild in HubSpot, a presentation template system, and branded collateral. The result is one consistent brand everywhere Bintel shows up.

Deliverables:

  • Logo design

  • Brand guide (color palette, typography, usage)

  • Website design and development (HubSpot, Sprocket Rocket)

  • SEO page titles, meta descriptions, and image alt text

  • PowerPoint presentation template system

  • Business cards

Skills Applied:

  • Brand Identity Design

  • Logo Design

  • Brand Guidelines

  • Web Design & Development

  • HubSpot CMS

  • SEO

  • Presentation Design

Updated Case Study Coming Soon.

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